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E-commerce SEO

E-commerce SEO

Category architecture, product discoverability, and technical hygiene for Shopify, WooCommerce, and custom stacks—so organic traffic converts instead of bouncing at the PDP.

Email our commerce SEO team Typical reply within one business day
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Project snapshot

Share your store URL, platform, top categories, and whether you sell in multiple regions—we return a crawl snapshot or a prioritized fix list.





    47%
    Median lift in non-brand organic sessions Across twelve-month retainers where technical blockers were cleared and collection templates were rebuilt.
    Overview

    What our e-commerce SEO work unlocks for you

    Clean faceted navigation, canonical discipline, and schema that matches how you actually fulfill—so Google Shopping, organic listings, and on-site search stay aligned.

    Catalog structure & PDP intent

    We map queries to templates—not one keyword per SKU—and tighten titles, internal links, and inventory-aware copy so thin pages do not dilute the whole site.

    Collection & filter crawl rules
    Product & FAQ schema
    Core Web Vitals on templates
    International & currency signals
    Who we optimize for

    Stores that outgrew plug-in checklists

    DTC brands scaling SKU count B2B catalogs with gated pricing Marketplaces mirroring own-site SEO Headless commerce + CMS splits
    Why it matters

    Why e-commerce SEO fails without template-level thinking

    Patching meta tags on thousands of URLs does not fix duplicate paths, wasted crawl budget, or PDPs that load fast in Lighthouse but stall in the field.

    • Cleaner crawl paths

      Bots spend budget on URLs that earn clicks, not infinite parameter combinations.

    • Stronger PDP relevance

      Intent-matched copy blocks and structured data that reflect variants and availability.

    • Attribution you can defend

      GA4 + Search Console views tied to landing templates, not vanity rank trackers alone.

    • Dev-ready tickets

      Specs your engineers can ship—no “just improve SEO” backlog items.

    • Room for paid + email

      Organic landing stability supports prospecting and lifecycle campaigns without mixed messaging.

    Deliverables

    How we structure e-commerce SEO engagements

    From technical baseline through ongoing experimentation.

    1. 1 Store & SERP audit

      Crawl maps, indexation checks, competitor template gaps, and revenue-weighted keyword clusters.

      • Log file or CDN sampling where available
      • Merchant Center / feed alignment review
      • Content decay & orphan URL report

    2. 2 Template & feed fixes

      Rollouts for collections, filters, breadcrumbs, and syndicated descriptions—prioritized by margin and crawl impact.

      • Canonical & pagination policy
      • Structured data QA in staging
      • Internal linking playbooks

    3. 3 Measure & iterate

      Monthly readouts, test backlog, and seasonal calendar tied to inventory and promos.

      • Snippet & CTR experiments
      • Core Web Vitals regression alerts
      • New SKU onboarding checklist
    Engagement models

    Pricing shaped around catalog complexity

    Indicative ranges; statements of work after discovery.

    Quarterly tune-up

    From $899 / quarter

    Lightweight audits, monitoring, and a short fix list for lean catalogs.

    • GSC & GA4 health checks
    • Top-template content refresh plan
    Discuss tune-up
    Most common

    Growth retainer

    From $2.8k–6.5k / month

    Ongoing technical SEO, template tests, and editorial briefs for mid-size catalogs.

    • Dedicated strategist + engineer touchpoints
    • Sprint-based implementation queue
    Scope a retainer

    Migration or replatform

    From $12k project

    Redirect matrices, staging crawls, and post-launch monitoring for high-risk moves.

    • Parity dashboards pre/post cutover
    • Feed & schema revalidation
    Plan a migration

    Ready to stop treating SEO as a blog-only channel?

    Send your category tree and a sample PDP—we show where crawl waste and conversion leaks overlap.

    Why us

    How we differ from generic SEO retainers

    Working with us

    • Commerce-specific playbooks, not blog templates pasted on PDPs
    • Engineering tickets with acceptance criteria
    • Reporting tied to revenue cohorts, not rank position alone

    Audits we inherit from other agencies

    • Keyword maps that ignore out-of-stock and variant reality
    • “Content volume” plans that spawn thin URLs
    • Core Web Vitals advice with no template owner

    Start an e-commerce SEO conversation

    Tell us your platform, monthly organic revenue share, and whether you ship cross-border—we reply with next steps.





      FAQ

      E-commerce SEO questions we hear often

      For growth, product, and engineering leads.

      Do you work with Shopify and headless stacks?

      Yes—routing, caching, and CMS boundaries change the playbook, but the crawl and schema principles stay the same.

      How fast will we see results?

      Technical fixes can move metrics in weeks; compounding gains usually need two to three quarters of sustained template work.

      Can you coordinate with our paid search team?

      We align on landing parity, promo calendars, and feed attributes so organic and paid do not contradict each other.

      Let’s talk